Ultra-soft flannel clothing, handcrafted in America since 1991

A whole new level of comfort

We produce organic cotton flannel, brush it beyond reason for ultimate softness, and craft it into superior quality clothing. Hand cut and sewn in America.

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  • Where Have Your Flannels Gone: Michel's Story

    Where Have Your Flannels Gone: Michel's Story

    There’s something about Vermont Flannel that sticks with you — like the way maple syrup clings to your fingers on a crisp fall morning. Folks don’t just wear our flannel,...

    Where Have Your Flannels Gone: Michel's Story

    There’s something about Vermont Flannel that sticks with you — like the way maple syrup clings to your fingers on a crisp fall morning. Folks don’t just wear our flannel,...

  • Find Us at The Big E 2025

    Find Us at The Big E 2025

    If you’ve never been to The Big E, you’re missing out on one of New England’s best traditions. Happening September 12–28, 2025 in West Springfield, Massachusetts, The Big E is...

    Find Us at The Big E 2025

    If you’ve never been to The Big E, you’re missing out on one of New England’s best traditions. Happening September 12–28, 2025 in West Springfield, Massachusetts, The Big E is...

  • Where Have Your Flannels Gone: Kate's Story

    Where Have Your Flannels Gone: Kate's Story

    "My flannels have been everywhere. I’m an avid hiker/traveler. So they’ve been on mountain tops across New England, breweries around Vermont, trails and distilleries around Scotland, city streets of Chicago...

    Where Have Your Flannels Gone: Kate's Story

    "My flannels have been everywhere. I’m an avid hiker/traveler. So they’ve been on mountain tops across New England, breweries around Vermont, trails and distilleries around Scotland, city streets of Chicago...

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