Our Story


With a rich New England heritage, The Vermont Flannel Co.™ has been committed to American manufacturing and craftsmanship since 1991. Our company mission is to offer the finest quality flannel clothing and gifts, bringing the ultimate comfort to the world.

Passionate people

The Vermont Flannel Company was founded by Mark and Linda Baker in East Barre, Vermont in 1991. Around 2019, ready to retire, the couple sought out a partner who would keep the company true to its original vision. In 2022, The Vermont Flannel Company became a part of USA Brands. As a result, we’ve now strengthened our commitment to American craftsmanship with this larger partnership. 

Our flannel family is still right here in Vermont. We’re a fun-loving group of multi-talented, hard-working and highly skilled professionals and craftspeople. From production to customer service, we deliver love, care, and coziness with each high-quality flannel item we sell.

A difference you’ll feel

Our 100% cotton flannels are yarn-dyed for lasting color and tightly woven to minimize shrinkage. It’s then brushed beyond reason on both sides to make it the softest, coziest fabric possible. The Vermont Flannel Company is your go-to flannel brand for high-quality, genuine flannel clothing, outdoor apparel, sleepwear, loungewear, blankets, and other home decor.

Pride in the details

We pay attention to the details and pride ourselves on craftsmanship. Our teams in the USA hand-cut, sew and inspect all of our products. We match stripes the old fashioned way, with beautiful stitching, extra-strong pockets, and seams that won't unravel.  

Dedicated to World Comfort™

Your comfort and satisfaction is of the utmost importance to us. We want you to enjoy the softest, coziest flannel possible, and the best customer service! If there is anything we can do to help you be more comfortable, please let us know.


Our Flannel Family is multi-talented, hard-working and amazing! We work with a fun group of skilled professionals. From production to customer service, we build love, care and coziness into our products and services.