Landmark Collection

THE LANDMARK COLLECTION

A road trip through Vermont, one landmark at a time.

The Landmark Collection takes us off the beaten path to discover the museums, historic places, and hidden gems that tell Vermont’s story. Each year, we make a new stop, working with a different landmark to create a custom plaid that captures something special about the place—and with every item purchased, Vermont Flannel makes a donation to the organization behind it.

This year, we’re heading to Woodstock to spend some time at the beautiful, bustling Billings Farm & Museum.

A working farm with a lot to love

Just a short stroll from the village center of Woodstock, Billings Farm & Museum is a working Vermont dairy farm where history feels very much alive. The farm is home to Jersey cows and other well-cared-for animals, along with historic barns, rolling fields, gardens, and the stories of the people who have worked this land. Open to visitors year-round, Billings brings people of all ages into farm life through daily programming, seasonal events, workshops, and after-hours experiences.

Billings Farm & Museum is owned and operated by The Woodstock Foundation, Inc., a nonprofit educational institution founded by Laurance & Mary Rockefeller in 1968. The Farm was established in 1983 to preserve the historic Billings Farm and the character of rural Vermont. Today, its mission is to grow a culture of care & connection to land, food, and community through immersive experiences and shared stories. As the agricultural counterpart to Marsh-Billings-Rockefeller National Historical Park, it’s a pretty special place to spend a day.

Learn More & Visit

Meet Jolene. She has opinions.

Jolene is an eight-year-old Jersey cow and one of the many well-loved residents of Billings Farm & Museum. She lives in a stall near the barn entrance, where she welcomes visitors to the farm. Her best friend is Debut, and the two have been known to spend long stretches of time grooming each other over the divider between their stalls. When she’s not in the mood for attention, she’ll stretch out her neck and shake her head—which tends to get a laugh and gets her point across.

Last November, Jolene gave birth to healthy twin bulls, a fairly uncommon occurrence. The brothers eventually left the farm together to train as oxen, but Jolene remains right where she belongs, keeping watch over the action at Billings. We’re grateful to Ian and Milana, the assistant farm managers, for letting us meet Jolene up close and personal. She made quite an impression.

A plaid with a little farm in it

We wanted this fabric to feel like it truly belonged at Billings Farm & Museum, so we looked to the details that have made the place recognizable for generations: the barns, the landscape, and especially the Jersey cows. Jolene has been part of the Farm for years and is a familiar face to so many visitors, so naming the plaid after her felt like a natural fit.

We worked with Billings to create a custom plaid and label that brings those elements together, just in time for the launch of their Farm Fashion exhibit, running September 19, 2026 through February 28, 2027. The exhibit explores how clothing designed for farm life has made its way onto runways, concert stages, and into everyday wardrobes. Seems fitting, then, that a farm known for its working clothes should get its own flannel.

Check Out the Exhibit

SHOP + SUPPORT

Take a piece of Billings Farm with you.

Visit this special place, then bring home a piece of its story. Every purchase includes a donation to Billings Farm & Museum, helping support the farm and keep its legacy going for years to come.

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The road trip continues

Last year, our Landmark Collection took us across Vermont, with stops at Rokeby Museum in Ferrisburgh, the Henry Sheldon Museum in Middlebury, and the Senator Justin S. Morrill State Historic Site in Strafford. We created three custom plaids—Rokeby Gold, The Sheldon, and Morrill Mauve—and thanks to you, every one of those Landmark Collection items sold out, providing support to the organizations behind them.

If you haven’t visited these special places yet, take a look at their websites and add them to your next Vermont road trip. There’s plenty more worth discovering.

So, where will the Landmark Collection take us next year?

Visit Rokeby Museum
Visit Henry Sheldon Museum
Visit Senator Justin S. Morrill State Historic Site

landmark plaids from the past

Check out our limited-release plaids from previous years

Rokeby Gold

The warm tones of a late 1700s farmhouse, with early 1800s Federal-style simplicity and a little rustic Vermont grit. The courage to stand up for freedom in every thread.

The Sheldon

Classic hues and Federal-style charm of the 1829 Henry Sheldon Museum. A memory within every stitch, echoing and honoring generations of Vermont life.