Friends & Family Matching

Matching flannel shirts for friends and family, made for the moments that bring people together. Perfect for reunions, holidays, weddings, and vacations, and the everyday traditions in between. Simple, durable, and made to last… and if everyone happens to look a little more put together in the group photo, we won’t argue with that.

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  • The Big E 2026

    The Big E 2026

    We’re heading back to The Big E in 2026! Get the story behind the fair, find out where to visit Vermont Flannel, and meet Commonwealth, our exclusive plaid made for...

    The Big E 2026

    We’re heading back to The Big E in 2026! Get the story behind the fair, find out where to visit Vermont Flannel, and meet Commonwealth, our exclusive plaid made for...

  • Meet the Maker: Asa & Amanda, Leather Makers

    Meet the Maker: Asa & Amanda, Leather Makers

    Meet Asa Keeley and Amanda Munson of Kingdom Leather, Vermont makers who turned a love of making things into a thriving leather business. Step inside their Wheelock workshop and get...

    Meet the Maker: Asa & Amanda, Leather Makers

    Meet Asa Keeley and Amanda Munson of Kingdom Leather, Vermont makers who turned a love of making things into a thriving leather business. Step inside their Wheelock workshop and get...

  • Inside the Stitch: Meet Jolene

    Inside the Stitch: Meet Jolene

    If you come into Johnson, Vermont from the back roads, you’ll pass open fields, the Lamoille River, and a stretch of town that feels steady and lived-in. It’s quiet in...

    Inside the Stitch: Meet Jolene

    If you come into Johnson, Vermont from the back roads, you’ll pass open fields, the Lamoille River, and a stretch of town that feels steady and lived-in. It’s quiet in...

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