Vermont Flannel Ownership Acquire Vermont Teddy Bear

Vermont Flannel Ownership Acquire Vermont Teddy Bear

Shelburne, VT - April 3rd, 2024 - Owners of the Vermont Flannel Company, purveyors of the world’s coziest flannel shirts, pajama bottoms and accessories, announced today they have acquired the assets of Vermont Teddy Bear, the largest manufacturer of teddy bears in North America.

                Shelburne-based Vermont Teddy Bear has delighted customers of all ages with fun, timeless, high-quality teddy bears and other stuffed animals for decades, the majority of which are made on site in Shelburne.

                Vermont Flannel CEO, Joe Van Deman, commented, “I’ve been a fan of Vermont Teddy Bear for a long time. The experience here in Shelburne, the quality of the bears and the way the company gives back to the community are all truly amazing. It’s a really special place.”

                Bill Shouldice, CEO of Vermont Teddy Bear, added, “I am so thrilled to bring these two iconic Vermont brands together. “Both companies have a rich history of creating warmth, comfort and wonderful memories for locals and visitors to Vermont alike. It makes so much sense for the next chapter of Vermont Teddy Bear.”

                Vermont Teddy Bear operates both its factory and flagship retail store in Shelburne. The Vermont Flannel Company has six retail locations across the state of Vermont, two of which operate as production facilities as well, plus two additional retail locations in Maine. Vermont Flannel plans to open a ninth store in Waterbury, Vermont, this summer. The combined company will employ more than 70 in the state of Vermont, with several remote employees in other states.

                “What is really fun about both of these companies is that they have created such memorable experiences of something that is uniquely Vermont,” said Van Deman. “You can’t come to Vermont without stopping at the Vermont Teddy Bear Factory or taking home a piece of Vermont Flannel with you, and you can’t leave either company’s stores without a warm smile on your face.”

                Both companies will continue to operate as standalone brands, but partner together in a variety of ways to expand on each other’s products and offerings. The companies launched two collaborative products this past year, including one of Vermont Teddy Bear’s classic 15” bears wearing a Vermont Flannel button-down shirt.

Simultaneously, the ownership group of Vermont Teddy Bear has also sold the assets of their apparel divisions: Pajamagram, Pajamajeans and the 1 for U to an affiliate of Lionel Capital.

 About Vermont Flannel

Vermont Flannel has remained committed to producing high quality clothing in the United States since 1991. Our company is on a mission to fill the world with comfort and bring the finest flannel clothing to everyone. Yarn-dyed for lasting color, each product is hand cut and sewn to guarantee the finest craftsmanship. Tightly woven to minimize shrinkage, Vermont Flannel clothing looks great and offers the same comfortable fit, wash after wash. Learn more at

About Vermont Teddy Bear

Since 1981, Vermont Teddy Bear Company has been producing premium, handmade teddy bears in their Vermont, USA facility. All Bears are guaranteed for life and are stuffed using 100% recycled materials.

 Contact Info

For more information about Vermont Flannel, please visit or call 800-232-7820.

For more information about Vermont Teddy Bear, please visit or call (800) 829-2327 (BEAR).


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