Stay Warm, Ride Longer

Vermont Flannel x USASA

Winter in Vermont isn’t something you simply survive. It’s something you ride. Thirty-five winters in, we know exactly how the cold works, and we know exactly what it takes to beat it. This Winter 2026, we took that comfort back to the mountains, partnering up with the United States of America Snowboard and Freeski Association (USASA) Northern Vermont Series.

We know exactly how good our fabric is, and yeah, we’re not afraid to brag about it. But when it comes to the local mountain scene, it's really just about taking care of our own. Heavy runs, a good community, and the kind of ridiculously soft flannel you live in when the wind chill hits.

The Local Proving Ground

The USASA Northern Vermont Series (NVT) isn't just a competition circuit; it's the heartbeat of the local mountain community. It’s the proving ground where young kids strap in for their first contest, and where fiercely competitive riders dial in the runs that might just take them to the Olympics.

Spanning iconic mountains like Stowe, Bolton Valley, Sugarbush, Jay Peak, and Killington, NVT hosts everything from Rail Jams and Halfpipe to Alpine and Slopestyle. It’s a supportive environment where progression happens naturally. To help keep the vibes high, we left a stash of Vermont Flannel totes, beer hugs, and scrunchies around the events this season. Just a subtle nod of gratitude to the mountain community that raised us.

Style, Executed

Slopestyle is arguably the main event for a reason. It’s where physics meets personal style. Riders navigate a course of heavy rail features and jumps, getting judged on difficulty, execution, and that elusive, effortless flow. You get two judged runs; your best one is the only one that matters. Between drops, while riders are waiting at the top of the course, staying warm is mandatory. That’s exactly where our ultra-soft flannel hoodies come into play. Because whether you’re throwing a 720 or just hyping up your friends from the deck, you shouldn't have to think about the wind chill.

The Podium Piece

You win the run, you get the gold. Simple. But we thought the Slopestyle podium needed a little more authentic Vermont character. We created 50 custom-labeled NVT Vermont Flannel scarves, awarded exclusively to the first-place finishers across each Slopestyle division.

Handed out right on the podium at select events, it’s a quiet rebellion against boring prizes. Because medals are cool, but a double-brushed, 100% organic cotton flannel scarf is something you can actually wear for years. It’s the perfect mountain accessory, bridging the gap between genuine American-made craftsmanship and the freestyle community we love.

QUIET AIR, LOUD STYLE

The USASA regional champions are heading to the National Championships this weekend, where regions from all over the country compete against each other. We’ll be cheering on our Northern Vermont locals from the sidelines.

If you're looking for flannel that actually lives up to the hype, or you just want to upgrade your winter kit with effortless style, we've got you covered.

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