STAY WARM, RIDE LONGER
Vermont Flannel teams up with USASA
Action Shots by Olin Sherman
A Place to Start (and Keep Going)
The United States of America Snowboard and Freeski Association (USASA) has been doing something important for a long time: they give people a place to show up.
Across the country, and right here in Northern Vermont, they run competitions that are open, welcoming, and real. You’ll see first-time riders standing next to athletes who’ve been working at this for years. You’ll see nerves, progress, falls, and moments that stick.
The Northern Vermont Series moves through places like Stowe, Bolton Valley, Sugarbush, Jay Peak, and Killington. Slopestyle, rail jams, halfpipe, alpine.
Some riders are chasing Nationals. Some are just trying to land something new. All of it matters.
The Kind of Day You Remember
Slopestyle days have a certain energy. A couple of runs. Friends at the bottom of the course. Waiting your turn, watching someone stomp a line they’ve been working toward all season.
At a few events this winter, first-place riders stepped onto the podium and were handed a Vermont Flannel scarf—made just for the Northern Vermont Series. Fifty in total. Each with a custom NVT label, 90s style. Something warm they could throw on right away. Something made here, for a day they’ll probably remember for a long time.
It All Stays Close
There’s something special about how this all comes together in Vermont. Families, friends, and riders who keep showing up for each other.
USASA does a lot more than run competitions. They build a space where people can grow into the sport—and into themselves a little, too. It’s steady, year after year.
We’re glad we got to play a small role this season.
Custom Flannel for Your Crew
Those scarves were made just for the Northern Vermont Series, but the idea behind them is simple.
If you’ve got a team, an event, or a group that means something to you, we can make flannel that reflects it. Flannel scarves, shirts, blankets, and beyond—cut and sewn here in America.
Your logo, your brand, your vibe. Nothing overcomplicated. Just made well, and made to last.
