Sustainability, to us, isn’t a marketing trend or a fancy promise. It’s just how you do things when you care about your product, your people, and the place you’re lucky enough to call home. Here in Vermont, we believe in making things that last—and making them the right way.

When you choose Vermont Flannel, you’re choosing responsibly made, organic cotton flannel, sewn in the USA, built for real life, and designed to feel good in more ways than one.

From Organic Farms to Sustainable Softness

Every piece we make starts with 100% GOTS Certified Organic Cotton. GOTS certification—short for the Global Organic Textile Standard—meets some of the toughest standards out there, from how the cotton is grown all the way to how it’s made and labeled. No GMOs, no harmful chemicals, and a strong focus on fair working conditions for the people behind every step of the process. This means our cotton originates from certified organic farmers and ginners who grow it responsibly—with respect for people and the land.

That cotton is then spun at a GOTS-certified facility, woven into fabric, and finished at GOTS-certified mills, where it’s brushed again and again for the kind of softness you notice the second you put it on. We also use special dyes, so the colors you love are easier on the environment and safer for the people making and wearing our flannel. It’s premium organic flannel fabric, made carefully from start to finish at the finest facilities in Europe, using traditional & artisanal methods.

Cut, Sewn, and Built to Last in the USA

Each and every flannel item we make is hand cut and sewn in American factories. Skilled makers turn our organic fabric into shirts, pajamas, and cozy layers of all kinds—made to be worn year after year, sometimes even decades.

Making our clothing here at home isn’t just about quality—it’s part of our sustainability story, too. Buying American-made clothing helps reduce long-distance shipping, which means fewer emissions and a smaller environmental footprint overall. Keeping production closer to home also allows for better oversight, less waste, and more thoughtful manufacturing.

There’s an economic side to sustainability, too. When you buy locally made, American-made clothing, you’re supporting good jobs, skilled trades, and small communities—helping keep manufacturing knowledge alive right here instead of outsourcing it halfway around the world. Strong local economies lead to more resilient supply chains, which is better for people and the planet.

And then there’s the long game. Clothing that’s made well lasts longer—which means you replace less and get more wear out of every piece. Buy less, buy better isn’t just a saying around here; it’s one of the simplest ways to live (and dress) more sustainably. That’s sustainability you can feel good about—every time you button up.

Button Up in Flannel that Lasts

Making the Most of Every Yard of Flannel

We don’t like waste—especially not good flannel. That’s why we look for ways to use as much of our fabric as possible. We sell our leftover flannel ends and scraps in Scrap Bags and our Quilt in a Box, giving makers and crafters a chance to turn them into something new.

We also put scraps and end pieces right back into our products—from the pockets on our Flannel Pocket Tees to Scrunchies, Beer Hugs, Dog Bandanas, Flanyards, and more.

And we’re always thinking ahead—finding new ways to reuse and keep great material in circulation instead of headed for the landfill.

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The Everyday Stuff Counts

Sustainability isn’t always flashy. Sometimes it’s the quiet choices: recycling, watching our energy use, working with local vendors and choosing recycled and USA-made materials whenever we can.

Those small decisions add up—and they’re part of doing business the Vermont way.

Why Your Choice Matters

At the end of the day, what you wear is about more than staying warm.
It’s about the values you choose to wrap yourself in.

Every time you pull on a Vermont Flannel, you’re supporting organic farming, ethical manufacturing, local economies, and a slower, more thoughtful way of doing business. You’re helping keep skilled hands at work, good materials out of the waste stream, and small communities strong. You’re choosing something made with care—and made to last.

That choice ripples outward. Fewer throwaway clothes. More meaning behind what you own. A closet built on pieces you reach for again and again. That’s the kind of comfort you can feel—long after the flannel’s broken in.

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